The Washington Metropolitan Area Transit Authority today unveiled a 72-inch touch screen that features an interactive map and transportation information for Metro users at Capitol South. The screen, which also displays ads, is part of a digital advertising pilot program launched at Capitol South and seven other Metro station in D.C.
With the screen, users can pull up Metro and Hill maps, as well as information on train arrivals and departures, bus connections and bicycle rack availability, among other details.
“We are excited to pilot these new touch screen displays which provide real-time passenger information in a rider-friendly design, while expanding advertising opportunities throughout the Metrorail system,” WMATA Assistant General Manager Lynn Bowersox said in a statement. “WMATA advertising generates about $20 million annually in revenues that support bus and rail transportation and help keep fares affordable for riders.”
The pilot program will run for three to six months.